Investigating the implementation of Panji culture-based cultural entrepreneurship

Purpose — This study aims to explore the implementation of Panji culture-based cultural entrepreneurship.Method used a qualitative method, gathering primary data through interviews with mask dance artists and experts at Sanggar Tari Asmorobangun, museum in Malang, Gubug Wayang Museum Mojokerto. Secondary was obtained from relevant literature.Result The entrepreneurship involves various aspects such as museums showcasing masks artifacts, integration performances studios art galleries, promotion culture handicrafts. These initiatives aim preserve promote culture, educate younger generations, attract tourists, contribute creative economy Indonesia.Contribution contributes by discussing entrepreneurship, filling research gap literature providing insights into strategies employed preserving promoting culture.